CELIA HSU
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The 59th Hatch Awards (2019)

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Intro

Every year, the New England advertising community comes together for a night of celebration and a little healthy competition for the coveted "Best-in-Show" Hatch bowl.

Black Math has been working with The AD Club to create lots of great visual content for the event. The 59th event was the first time I was able to participate. And I definitely had a lot of fun! 

In this project, I made a style guide, character design, some storyboard and styleframe for the opening video, book cover, and stage design. (Also a little bit of animation :P)
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Check out my part below and the full project + BTS on Black Math website!

Credit

Client | Boston The Ad Club
Production | Black Math

Producer | Alexandra Williams, Rebecca Smith
Creative + Art Direction | Louie Jannetty
Design | Celia Hsu, Meredith Binnette, Louie Jannetty, DaAe Kim, Adabelle Tan, Veronica Ni, Jane Winters
Animation | Steve Madden, Kory Demers, Celia Hsu, Meredith Binnette, DaAe Kim, Jane Winters, Oliver McCabe, Zeyu Ren

Editor | Noah Canavan
Music & Sound | Kate Siefker, Jade Rose

Style Guide

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Character Design

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Storyboard + Sketch

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Styleframe

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Motion Test

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Book Cover

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Stage Design

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© COPYRIGHT 2022. Celia Hsu ALL RIGHTS RESERVED.
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