AmazonBasics (2018)
Intro
Amazon doesn’t just distribute vendor products, they also produce their own products through private brands, one of which is AmazonBasics. AmazonBasics offers more than 1,500 household products ranging from bedding to camera accessories- almost everything one would need to furnish a new home from scratch.
"AmazonBasics is a simple solution for people are first time living on their own." In order to convey the idea to young adults, we create a character who is a freshman. He is moving into a new place and there are lots of problems he is going to encounter. With the casual and lively tone of color and narrative to attractive young audience, we promote the brand in an interesting and natural way. At the same time we show how helpful and efficient it is.
"AmazonBasics is a simple solution for people are first time living on their own." In order to convey the idea to young adults, we create a character who is a freshman. He is moving into a new place and there are lots of problems he is going to encounter. With the casual and lively tone of color and narrative to attractive young audience, we promote the brand in an interesting and natural way. At the same time we show how helpful and efficient it is.
Credit
Design | Celia Hsu
