CELIA HSU
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Marketing For Future of Now (2020)

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Intro

The COVID-19 has impacted our lives in countless ways. Black Math collaborated with Meta to create a series of animations that delve into how these changes are shaping our future and how we can respond to them.
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For this project, I collaborated closely with the design and animation team. I was responsible for designing a variety of characters, assets, and style frames, as well as animating certain sections.

All videos

☞ 3 Shifts to Safer Shopping
​☞ The Rise of Gen Z
☞ The Shift to Mindful Wellness
☞ The Shift to Glocal Community

Credit

Client | Meta (Facebook)
Production | Black Math

Producer | Nickey Georgallas
Creative + Art Direction | Louie Jannetty
Design | Aishwarya Sadasivan, Celia Hsu, Rasita Kartarahardja, Adabelle Tan
Animation | Steve Madden, Jake Williams, Kory Demers​, Celia Hsu, Rasita Kartarahardja, Yifan Sun
Editor | Noah Canavan
Music & Sound | Kate Siefker, Jade Rose

Design Asset

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Color Board

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Styleframe

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Animation

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