YOTTA - Rebrand Trailer

YOTTA - Rebrand Trailer (2017)

Intro

YOTTA is a platform providing online courses in multiple fields such as business, marketing, design and programming.
This video was created to introduce the new official website, and focus on the better learning experience that students can enjoy on YOTTA.
I follow the color palette of YOTTA website, and create a world that full of geometric figures to represent the learning environment of this platform.
The combination of motion graphics and live action is something I never try before. To keep the consistency, I use small icons that move in different scenes to guide audience to integrate the whole film.

☞ TOTTA education

Credit

Original Concept

In the beginning, I created three characters that represent three different status of one's career life: a young man just graduated from college, a Section Manager who has few years experiences and an Executive Director with much experience.

After discussion, we decide to replace these character animation with live action to reduce production time and develop more concrete impression to audience.

Logo Animation Test

In this project, I also redesign the logo animation, which shows in the end of all course trailers.
The concept of the new version is to express the multiple courses and the will organized learning system provided by YOTTA.

Testing

New Logo Animation

Original Logo Animation